1) People *

People are the primary drivers for the success of any enterprise strategy. Here, we evaluate the adoption of digital asset management in your organization

A dedicated DAM department exists with resources assigned 100% of time to manage the digital assets.

A dedicated DAM department does not exist. However, there are resources assigned, who spend more than 50% of their time to manage the digital assets.

Resources assigned spend less than 50% of their time to manage the digital assets.

Resources are assigned only on an ad-hoc basis to manage the digital assets when issues arise.

2) Process: *

Processes add resilience and structure to the asset lifecycle. How equipped are your organizational processes to get the best out of your digital content?

The processes for the management of digital assets are well defined and automated.

Majority of the processes for the management of digital assets are well articulated, but manual.

Current processes for managing the digital assets are ad-hoc.

No processes exist to manage the digital assets.

3) Platform: *

Platform is the third pillar of a successful DAM strategy. Here, we measure the effectiveness of your current DAM product.

Our organization manages its digital assets using an enterprise level product.

Some departments manage digital assets using a platform. It is not enterprise wide.

While we use a product for managing digital assets, there is significant amount of manual intervention.

We manage digital assets manually.

4) Platform Extension: *

A good DAM platform is the beginning. How well is it integrated into your enterprise ecosystem?

Our organization has the ability to automatically access and manage digital assets across multiple systems (ERP/WCM).

We manually move and manage digital assets across multiple systems (ERP/WCM).

Majority of the DAM’s interactions with other systems (ERP/WCM) are ad-hoc.

Our current DAM platform has no interaction with other systems