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Moving Beyond Digital Asset Management to Digital Experience Management


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Moving Beyond Digital Asset Management to Digital Experience Management


   

 

 

Cognizant assetSERV Digital Experience Management Solutions 

As organizations undergo digital transformations, assetSERV™ goes beyond Digital Asset Management (DAM) to reconfigure digital infrastructures and ecosystems into more robust Digital Experience Management (DXM) platforms. assetSERV™ has multiple approaches available depending upon organizational needs – from a pre-configured DAM platform for rapid deployment to consulting and custom solution development to packaged services that support existing systems. This enables enterprises to rapidly provide end users with the most compelling digital assets for accelerated engagement.   

 

 

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Some of the world’s largest brands rely on Cognizant assetSERV™


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Some of the world’s largest brands rely on Cognizant assetSERV™


From brand strategy to digital strategy and beyond, marketing organizations are under pressure to keep their brand image and story consistent while managing multiple channels, stakeholders, geographies and audiences. assetSERV™ has helped some of the world’s largest brands do just that with the flexibility and scalability needed to work for any company, plus an expanding array of innovative features that set the global standard for asset management.


THE WORLD’S SECOND LARGEST AUTO MANUFACTURER

When it came to managing and distributing roughly 6 TB of digital marketing assets across the globe, this company needed to shift gears – seamlessly and efficiently. They chose assetSERV to consolidate and centralize their myriad resources, streamlining their approach in the process.

THE WORLD’S LARGEST FOOD & BEVERAGE CONGLOMERATE

When your company’s history spans a century, you tend to accumulate files – more than 30,000 in this brand’s case. They selected assetSERV as their digital marketing platform and used it to build an intuitive online gallery for easy access to their vast archive of assets. Additionally, they used assetSERV to create an iPad application for their brand books, allowing them to digitally and dynamically articulate the essence of their brands.

 

A FORTUNE 100 MASS MEDIA GROUP

To manage their worldwide catalog of more than 40 titles and 300 editions, this media giant chose assetSERV as their digital marketing platform. assetSERV allowed them to streamline their end-to-end processes, and to maintain continuity across departments and geographic locales by serving as a “single source of truth.”

A FORTUNE 50 LIFE SCIENCES COMPANY

What do you do when you need to promote the seamless exchange of content for more than 50 global brands across creative agencies in 22 countries? If you’re like this company, you turn to assetSERV. By efficiently distributing HTML5 content via tablet, this company was able to realize greater efficiencies and increase collaboration – all while simultaneously optimizing their sales channel.